In order to realize maximum benefit from information systems, organizations must take advantage of interactive data visualization opportunities. The challenges that enterprises face include:
  1. Data overload. Industry figures estimate that, for large companies, data volume doubles in less than 9 months.
  2. Lack of visual information. Over 60% of the population are visual learners, yet text-based displays dominate.
  3. Static interfaces. Enterprises lack dynamic and interactive tools for displaying and disseminating data.
Interactive data visualization technology meets these challenges by giving users the ability to gain greater insights from data. It empowers the user to see the big picture or drill-down to one specific aspect, all through dynamic, visual tools.
“The ability to bring clarity to the confusing jumble of information that decision makers must fight their way through to make accurate and timely decisions is being requested by professionals in almost every industry.”

- IDC Market Analysis Worldwide Interactive Data Visualization Tools Forecast.