| Decision Makers: |
- Leverage existing data investments — SharePoint, SQL Server, Enterprise Search
- Time to productivity is very short — just a few hours to set-up
- Empower better decision making with a holistic view of enterprise data
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| Information Workers: |
- Integrates quickly into work flow and gets used because it is both enjoyable and effective
- No DBA, programming or GIS expertise required to assemble content, create views, or collaborate with co-workers
- Better understanding of business data in the context of Space + Time.
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| IT Professionals: |
- Easy to setup and maintain — installed as a MOSS feature
- A powerful API and instructive SDK allow internal developers to create potent customizations to fit the unique needs of the organization.
- Secure and easy to manage — role based data views
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